How Your Digs Report Helps You Price Your Home Right
Pricing is the single most consequential decision a seller makes. Price too high and you accumulate days on market, trigger buyer skepticism, and eventually reduce — often below where you would have landed with accurate initial pricing. Price too low and you leave money on the table. The Digs Report gives you the data foundation to price with precision and defend your number.
Why most sellers price on emotion, not data
Sellers have deep emotional connections to their homes. They remember the renovation costs, the years of memories, the improvements they made. None of that is relevant to a buyer's willingness to pay. Buyers compare your home to current alternatives in the market — and they do it analytically. Pricing based on what you need or what you paid is a reliable path to overpricing.
What the Digs Report adds to the pricing conversation
Your Digs Report includes neighborhood data — recent comparable sales, price-per-square-foot trends, days on market for similar homes, and local market velocity. This data gives you and your agent a shared factual foundation for pricing discussions. It also helps you understand how your home's condition affects its position within the comp range.
- Comparable sales data: what similar homes actually sold for, not just listed at
- Condition adjustment: how your home's inspection findings affect value relative to comps
- Market velocity: how quickly homes in your price range are moving
- Neighborhood trends: whether values are appreciating, stable, or softening
Condition-adjusted pricing: the Digs Report advantage
Most comparative market analyses treat all homes in a price range as roughly equivalent. They're not. A home with a 5-year-old roof, recently serviced HVAC, and clean title is worth more than a comparable home with deferred maintenance and an open permit. Your Digs Report documents your home's condition advantages — and lets you price to reflect them.
The cost of getting pricing wrong
Homes that sit on the market for 60+ days typically sell for 3–5% below their original list price — and often below what they would have fetched with accurate initial pricing. The carrying costs, stress, and negotiating leverage lost during an extended listing period are real. Data-driven pricing, supported by your Digs Report, is the most reliable way to avoid that outcome.